Revamping Teen Vogue for Marketing, PR, & Branding Course

Teen Vogue had lost its footing — caught between legacy print authority and a Gen Z audience it wasn't quite speaking to. I developed a full rebrand concept called Young & Vogue, repositioning the magazine around cultural participation rather than consumption. Starting with competitive analysis across Vogue, i-D, and Dazed, I built out a brand architecture and visual system, then packaged it as a pitch deck, brand book, and launch event poster — presented as if going to Condé Nast.