Interned under the creative director at Marcella NYC, a New York-based women's ready-to-wear brand known for elevated basics.
Wrote, designed, and scheduled email marketing campaigns in Klaviyo, managing audience segmentation and A/B testing subject lines to balance product messaging with editorial tone
Conceptualized the "Summer Reads" campaign, pairing SKUs to popular books by aesthetic and style
Supported on-set production for editorial and e-commerce shoots, contributing to visual content strategy
Produced social media content including the #FoundHerSeries, interviewing female founders based in NYC
Marcella “Summer Reads” Email Campaign
This is an example of an email concept I helped put together. This email pairs specific SKUs to popular books based on style and aesthetic.
BI wrote, designed, and scheduled email campaigns through Klaviyo, managing segmentation and A/B testing subject lines — balancing product-forward messaging with Marcella's clean editorial tone.
