Marcella NYCCreative Marketing Specialist
As the Creative Marketing Specialist at Marcella, I was responsible for executing email marketing campaigns and supporting fashion shoots, collaborating closely with creative and marketing teams to bring brand storytelling to life across digital and experiential platforms.
I executed multiple social media productions including the #FoundHerSeries where I helped interview female founders based in NYC.
Marcella “Summer Reads” Email Campaign
This is an example of an email concept I helped put together. This email pairs specific SKUs to popular books based on style and aesthetic.
Besides ideation and concept creation, my main role included email building from Figma into Klaviyo, managing all necessary steps to ensuring the email went out on time.
